A dynamic lifestyle brand with a growing global presence, Elie Tahari offers luxury ready-to-wear collections that effortlessly pair innovative sophistication with timeless elegance. It is our mission to design beautiful clothing and accessories that appeal to today's passionate, confident customer with distinctive craftsmanship, unique detailing, meticulous tailoring and enduring style.
Founded in Paris in 1989, BCBGMAXAZRIA was named for the popular french expression "BON CHIC, BON GENRE"- to convey the idea that a good attitude is the basis of good style. Shortly after, the brand moved to Los Angeles, where it redefined the designer market by offering European standards of quality and luxury at contemporary price points.
Born in Paris, raised in L.A., we are destined to draw inspiration from our colorful heritage and infuse it with the adventurous, trendsetting spirit of the West Coast. We create diverse, dimensional collections that build upon each other and tell a story of love between the Gen Girl and her clothing.